Logo use case
On Packaging
On Product
Alternate alignment
On website
Instagram Highlight Icons
The Journal Lab
The Journal Lab aims at becoming a one stop shop for journals of all kinds. From documenting memories to improving your productivity and lifestyle, they’ve got you covered. The new logo is modern and adaptive to different use cases. This new identity emphasises on the intimate and transformative experience of journaling. The arrangement of the typeface plays with the systematically disorganised nature of journals, one that is only decipherable by the writer.