Safe Bee

Safe Bee, a venture led by two professional tennis players, is on a mission to make the world a healthier place, one delectable bite at a time. The packaging design for their energy bar range is a testament to the idea that energy bars are a vital choice for everyone, particularly in a nation like India where protein deficiency is a concern. These bars cater to a diverse audience, from schoolchildren and 9-5 desk-bound professionals to fitness enthusiasts, dancers, sports players and everyone in between. The brand's commitment to clean ingredients is emphasised by a distinctive bar indicator displaying the percentage of each ingredient contained within. This upfront information ensures transparency and fosters confidence in the product. Vibrant colors have been strategically employed to make the bars stand out and appeal to all, transforming them into delicious snacks rather than mere wrappers filled with nutritional data.