The jar stickers are designed with the sole idea of keeping it short and sweet. It being a homegrown brand, there wasn’t any nutritional mumbo jumbo going up on the jar. Hence the stickers are in the form of a narrow strip as opposed to cylindrical wraps covering up the entire jar. The narrow strip also makes it cost effective.
The brand is built on four heirloom pickle recipes : Prawn, Fish, Chicken and Beef. The illustrations on the sticker are straightforward in approach, yet it engages the customer by urging them to rotate the jar.
Photographed by Aakash Selvan